Post by juthi52943 on Dec 20, 2023 3:44:19 GMT -5
In fact, if we see a photo with a smile it lifts our mood, while a sad expression automatically puts us in a sense of melancholy and we will hardly build a relationship with that brand. Imagine you want to buy a house and in the photos there is a sad family inside: what are the first sensations you will have? Surely this is not a welcoming house in which to spend your life! We can define this approach as true digital empathy.
Better Customer Experience thanks to the eye-tracker Have you ever heard of eye-tracking (or oculometry)? It is a process that monitors the movements of our eyes, often used scholars to understand in which exact Job Function Email List direction our gaze goes when we look at a website. After careful analysis, it emerged that if the examined subject is shown an ADV with text and an image of a human being.
Attention focuses more on the face, in particular on the eyes of the protagonist instead of on the text. Thanks to eye-tracking it is possible to examine this process of observing campaigns or products. In the figure we see the experiment done by James Breeze for a famous diaper brand. Let's observe a heat map applied to an advertisement, where the red/yellow spots represent the most viewed areas and the green spots the areas least received by the brain.
Better Customer Experience thanks to the eye-tracker Have you ever heard of eye-tracking (or oculometry)? It is a process that monitors the movements of our eyes, often used scholars to understand in which exact Job Function Email List direction our gaze goes when we look at a website. After careful analysis, it emerged that if the examined subject is shown an ADV with text and an image of a human being.
Attention focuses more on the face, in particular on the eyes of the protagonist instead of on the text. Thanks to eye-tracking it is possible to examine this process of observing campaigns or products. In the figure we see the experiment done by James Breeze for a famous diaper brand. Let's observe a heat map applied to an advertisement, where the red/yellow spots represent the most viewed areas and the green spots the areas least received by the brain.
