Post by account_disabled on Nov 28, 2023 23:32:26 GMT -5
Consumer research
Searches related to more economical cars are growing by more than 90% year after year. In addition, there has been a considerable increase in queries about “when will prices go down” and “when is a good time to buy…” A clear picture of consumer concern about finances in their decision making.
Online and offline shopping
At the C Level Executive Email Lists same time as there was an increase in searches for finance and promotions, queries related to “shopping malls”, “stores open”, “online shopping dresses” and “delivery partner apps” had a very significant increase.
It shows that even if people are concerned, they are intent on buying – with a shift to omnichannel growth.
Scenarios in a post-pandemic world
In the world during/post-pandemic, “digital” is stronger than ever. Teleworking, which many did not believe could work, is already a reality in many people’s lives and the balance between work and well-being is a trend that is here to stay.
Many companies that only worked in the offline world were forced to quickly enter the digital world as a way of survival.
On the consumer side, social isolation has changed, or rather accelerated, new digital consumption habits, resulting in an impressive increase in online shopping since the beginning of the pandemic.
At the same time, we are in the midst of various financial and political uncertainties on the global stage. And the insights collected by Google clearly show the consequences of this in the purchase journey of consumers, because during the decision-making process, the size of our wallets has had a much greater weight than before.
Research patterns such as “when is a good time to buy…” or “when will prices drop…” show that consumers are seeking to inform themselves (even more) before making a purchase decision. And it is exactly at this moment of decision that your company needs to be increasingly present. But, how does one do this?
How to prepare your Marketing for this new scenario?
With less purchasing power, your consumer’s purchase journey often extends.
Searches related to more economical cars are growing by more than 90% year after year. In addition, there has been a considerable increase in queries about “when will prices go down” and “when is a good time to buy…” A clear picture of consumer concern about finances in their decision making.
Online and offline shopping
At the C Level Executive Email Lists same time as there was an increase in searches for finance and promotions, queries related to “shopping malls”, “stores open”, “online shopping dresses” and “delivery partner apps” had a very significant increase.
It shows that even if people are concerned, they are intent on buying – with a shift to omnichannel growth.
Scenarios in a post-pandemic world
In the world during/post-pandemic, “digital” is stronger than ever. Teleworking, which many did not believe could work, is already a reality in many people’s lives and the balance between work and well-being is a trend that is here to stay.
Many companies that only worked in the offline world were forced to quickly enter the digital world as a way of survival.
On the consumer side, social isolation has changed, or rather accelerated, new digital consumption habits, resulting in an impressive increase in online shopping since the beginning of the pandemic.
At the same time, we are in the midst of various financial and political uncertainties on the global stage. And the insights collected by Google clearly show the consequences of this in the purchase journey of consumers, because during the decision-making process, the size of our wallets has had a much greater weight than before.
Research patterns such as “when is a good time to buy…” or “when will prices drop…” show that consumers are seeking to inform themselves (even more) before making a purchase decision. And it is exactly at this moment of decision that your company needs to be increasingly present. But, how does one do this?
How to prepare your Marketing for this new scenario?
With less purchasing power, your consumer’s purchase journey often extends.
