Post by Habib2 on Sept 4, 2023 5:20:05 GMT -5
The project is a unique process; Unlike a goal, it is a means to an end, but not the end itself.
For example, “Implementation of a new CRM system” is a project - a means of increasing customer loyalty by reducing order fulfillment time or a means of increasing sales by improving the level of lead conversion.
Function – a regularly performed Phone Number List type of activity, work or operation (the sum of some operations) of a business process from among those already defined in the company; A function is just a job that is already performed in the company and should not be planned as part of the strategy.
For example, "Sale of goods through an online store"; "Registration of customer orders"; "Processing and control of payment of invoices"; “Warehouse management”, etc.
With a probability of 99%, goals defined for the first time, without SMART verification and before review by the company's top officials, will not be suitable for keeping in the company's strategy - they will require adjustment or complete revision. However, it is precisely these “draft” and “first” goals, brought by managers to the beginning of the strategy session with them, as a result of doing “homework”, that will perfectly demonstrate the qualifications, motivation and scale of thinking of managers - both separately and in comparison with each other.
Filter goals using the SMART methodology, define goal parameters and balance goals between the perspectives of the strategy map.
For example, “Implementation of a new CRM system” is a project - a means of increasing customer loyalty by reducing order fulfillment time or a means of increasing sales by improving the level of lead conversion.
Function – a regularly performed Phone Number List type of activity, work or operation (the sum of some operations) of a business process from among those already defined in the company; A function is just a job that is already performed in the company and should not be planned as part of the strategy.
For example, "Sale of goods through an online store"; "Registration of customer orders"; "Processing and control of payment of invoices"; “Warehouse management”, etc.
With a probability of 99%, goals defined for the first time, without SMART verification and before review by the company's top officials, will not be suitable for keeping in the company's strategy - they will require adjustment or complete revision. However, it is precisely these “draft” and “first” goals, brought by managers to the beginning of the strategy session with them, as a result of doing “homework”, that will perfectly demonstrate the qualifications, motivation and scale of thinking of managers - both separately and in comparison with each other.
Filter goals using the SMART methodology, define goal parameters and balance goals between the perspectives of the strategy map.
