Post by account_disabled on Jan 11, 2024 1:36:15 GMT -5
This can help you understand the distribution of your conversions across the number of interactions it takes to convert someone or the amount of time it takes from their introduction to your site and conversion.
What Can You Do with This Information?
This is a pretty killer feature when you start to apply it granularly to:
Specific keywords
Specific content pieces and types
Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.
So when Google rolls out a new display network control like topic targeting as they did in March, it’s worth taking some time to better understand how the feature works and when it makes sense to utilize it.
What is AdWords Topic Targeting?
Google describes topic targeting by explaining that.
What Can You Do with This Information?
This is a pretty killer feature when you start to apply it granularly to:
Specific keywords
Specific content pieces and types
Because you can more accurately value different types of traffic, different content you create, and different segments of your SEO and PPC campaigns. You can also start to strategically align the campaigns that most frequently interact with one-another by better understanding which first actions typically lead to which second actions. You’ll also want to start more meticulously Whatsapp Mobile Number List tagging different campaigns so that you can harness the full power of this new feature set. We’re often hard on new Google features here on the blog, but this is a highly valuable addition to Google Analytics that offers a lot of great data and should be a section of analytics you’re regularly leveraging in your optimization efforts.
So when Google rolls out a new display network control like topic targeting as they did in March, it’s worth taking some time to better understand how the feature works and when it makes sense to utilize it.
What is AdWords Topic Targeting?
Google describes topic targeting by explaining that.
